Monday, 12 December 2011

Coming to an end..

Assignment of roles :


Wendy : Leader, Time keeper, doing of power point. 


Khar wan : Designing of poster, editing of videos.


Gina : Coming up with the content on the poster, doing of power point as well.
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This assignment has come to an end. We'll be having our presentation on Wednesday 14/12/2011.
Hopefully we can score well in this assignment. :D
CHEERS!

Responses!

The first few days when we put up our posters and sending them out via email, we didn't get any responses.. :(

BUT.... after a few more days of waiting and waiting, we've got people emailing us!
Some asked if the funding is applicable to anyone? like do they have to be a singaporean to apply for it.
While some told us that they've been to several countries and had quite a few collection of photographs which they hope they could showcase them out.
We were so happy to received emails from interested candidates and many more! But unfortunately, this rumor is a fake one. >< haha..

To a certain extent, i think this rumor is quite successful as there are quite a handful of interested candidate trying to apply or asking question about the foundation etc. What's more? We've also received messages from our friends on Facebook that seems interested.

Research!

Research :
We went to various funding sites, as a reference or a guide, so that we know what to place on the poster. Ms. Wen lei suggested that we should take a look on how people work on spoof advertisements etc. Thus, we went to take a look and did some research as well, example of how the poster should be done to look believable and convincing.
We also found out that the domain of the email address was very important as well. Because if we use common domains such as @hotmail.com , @yahoo.com etc, it might not be able to convince the people we're targeting. Hence, we tried to search for domain which is special and free of charge. hehe.. :x DON'T LAUGH! Because....We've found one! :D cool isn't  it? 

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The content of our poster :
We are a global organization and our  goal is to help and showcase the talents that you have.
We provide funding up to 80% of total project cost and non-monetary support for young designers to initiate and implement projects.

- Email us a short paragraph of your interest [not more than 100 words.]
- Shortlisted candidates will be notified.
- Submission deadline : 22/12/2011
- Email us at : 
dnafoundation@asia.com
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More information!

After a few times of discussion, we finally came out with a poster layout and we've already done the poster! :) CHEERS!

RECAP!!
our target audience had changed to : SIDM Students only.
we've already pasted the poster in the classroom of Blk M, [M.321 M.322 and M.412] Check it out when you got the time! :D

We decided to do on SIDM students only and not world-wide is because, if everybody believe in it, and when it comes to the time where we need to tell them that we’re actually doing it for assignment only, they might find it hard to accept it and it will also be a waste of their time spending so many hours of effort designing for nothing.
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This is what our poster look like :

Tuesday, 29 November 2011

Information on what we're going to do.

Knowledge Gap :
Able to experience how to showcase their design / art piece, as well as to learn from senior designer.


Agenda :
Help support students with financial problem or do not have a venue to showcase their design / art piece.


Cultivation of shared public perceptions :
To encourage people to have the desire of having their own showcase.

Target Audience : Students

How we going to spread this rumor : Poster

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Important note : Not all students will be applicable to apply for this. They have to show their proposal / portfolio. It has to be Art or Design related. 
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After the consultation with Ms.Wen Lei, we decided to spread the rumor through poster.
So for this week, each of us from our group will draw some thumbnails of the poster layout and combine together to see which one is better and then select 1-3 from the thumbnails and develop more on it.


So.....LET US GET STARTED! ;)

Tuesday, 15 November 2011

1st consultation.. [In progress.]

Consultation.
Today we had our first consultation with our lecturers. We have to select just 1 positive rumour as our topic for the assignment.
Out of so many positive rumours that we thought of, we finally settled down with 1 which we thought that it's good.


There's 3 important effects / function of media for us to take in consideration.
- The knowledge gap
- The Agenda [purpose]
- Cultivation of shared public perception.


As we all know, negative rumour spreads easily. So for us to spread positive rumour, it would be a challenge for us but be POSITIVE! Because...we will learn more things as we progress. :)


Our positive rumour : Arts and Design foundation, helping students to host their showcase.
[Making their ideas to be part of the society.]


Steps to do :
- Research on a famous Art/Design Director [who announce the "rumour"]
- How we intent to spread the rumour. 

How to manage rumours?

Did you know that the human mind can actually lead you to remember a false statement as true by hearing that it’s false? With the fast-paced lives we all lead, that oddly makes sense to me.

I recently learned of Nick DiFonzo, Professor of Psychology at Rochester Institute of Technology, one of the leading experts on rumor research and the book he co-authored with Prashant Bordia, Rumor Psychology: Social And Organizational Approaches. In the book, they investigate how rumors start and spread, the accuracy of different types of rumors and how rumors can be controlled, particularly with propagation across media outlets and within organizations.

Personally, I find it fascinating to see how quickly rumors can spread with the mindless push of a send button on an email, Twitter, on blogs and surprisingly at times, by the professional media.

People with knee-jerk reflexes and no filter can become a nuisance with nothing really to say and load our Inboxes and Tweets with nonsensical items of trash about others, so-called news and hearsay – “news we can’t use.” For many others, they’re calculated and intent to ruin lives or businesses. You can see this happening at some industry networking events, meeting up with others to talk shop, or over lunch.

First let me frame why DiFonzo says people spread rumors and reasons people believe them with these quick points:

People spread rumors in many cases to:
- Fact find – find out the truth.
- Engage or enhance the relationship with the person listening to the rumor.

- Build up their self-esteem.

People usually believe rumors for the following 4 main reasons:
- The rumor agrees with something a person already holds to be true.
- It comes from a credible source.
- It’s repeated time and time again.
- They don’t hear a reputation or denial of the rumor.

We all would like the truthful information being discussed about us and/or our companies. However, someone can change that overnight and make life miserable until the damage is undone. If not handled immediately or correctly, it can be disastrous.

If you find yourself on the wrong end of a rumor, DiFonzo offers his advice on what to do.

Don’t lie about anything. If the rumor is true, don’t try to deny it. If people are motivated enough, they’ll eventually get the facts and figure it out.

Deny false rumors. “A denial still raises questions in people’s minds, but properly done, it helps inoculate people against believing a false rumor and refutations are generally productive, even if they have some problems associated with them,” he says.

Get help from a third party. DiFonzo cites an example; “When Proctor and Gamble had a terrible time with false rumors alleging they were Satanists, they recruited Christian religious leaders to help refute the rumor.” Always know who your allies are.

Refute point-by-point. The more you can be specific and absolute about what is said, it’s more likely your refutation will be believed and remembered.

Provide a context for why you’re refuting. For example, if you deny a rumor by merely saying “I never overbill my clients” or “I paid all my vendors on time,” people will question what you’re saying and consider you may be hiding something. It’s best to discuss the rumor in context that would make your denial of it more believable. Try to explain how the rumors could have come about and why. Consider saying, “The market is getting tighter and X supplier’s assertion that my business practices are unscrupulous are absolutely false and are being used to disqualify us from a project they’re also competing to get. Our record of honesty with vendors is well known in the industry.”


Source : http://blog.successfulpursuits.com/2009/10/13/rumors-and-how-to-manage-them/

How are rumours usually spread?

Mostly by Mass media.
- Newspaper , Magazine , Television , Radio , Internet [Facebook etc.]
- People


Let's say you've just heard a REALLY juicy rumor about someone you know. It may not be true, but it's too good to keep to yourself. Your first instinct is to hop online and share it with all your friends.
We've all had that kind of urge. But why?



Here are some possible reasons:


  • To feel like part of the group
    If everybody else is gossiping or spreading rumors, you might feel you have to do the same thing in order to fit in. When you're "in on the secret," you're in the group. Unfortunately, the person who the gossip or rumor is about is usually left out of the group for the same reason that you're let into it.
  • Out of jealousy or a need for revenge
    If you're jealous of someone's looks, popularity, or money, you might gossip about that person in order to hurt him or her. If you feel that someone's done something bad to you, or deserves to be hurt, making up a rumor might satisfy your sense of justice.
  • Out of boredom
    Did you know that in many studies, this was the #1 reason why young people say they spread rumors? Sometimes, a period where everyone is happy and getting along just seems kind of-dull. Spreading juicy dish might shake things up a bit, or get two people to start a fight, and that would make life a little more exciting. All those tabloid newspapers and TV shows full of celebrity gossip are pure proof that rumors are a popular form of entertainment.

    People's view about rumours :
    "I think that people spread rumors and gossip because they are either bored, mad at that person, trying to stir up some activity, or to get attention."
Source : http://pbskids.org/itsmylife/friends/rumors/article4.html

What is Rumours?

Rumours is :
- A currently circulating story or report of uncertain or doubtful truth.
- A piece of information whose truth or source is unknown.

Rumours can easily affect people's reputation. Example if a news report says something bad about a celebrities that you like, you might slowly dislike him or her for being like what the report says.

In some cases, it's difficult to tell the difference between gossip and a rumor. Some people tend to mix up between rumours and gossip. Because gossip spread between friends, sometime sounds like rumour.


So..

What's the differences between rumour and gossip?

While disseminating rumors helps social webs determine whether a report might or might not be true, gossip is a whole different tale. It doesn't necessarily matter if gossip is true or not. Its goal is to change and maintain clusters of people, either by shifting around a social structure or spreading ideas about what is normal behavior. Gossip also brings people closer together.

Gossip sounds something like this: Did you hear what Joe did at the company picnic last week?

The gossiper hints that whatever Joe did, it wasn't a good idea and his performance violates a social norm. As well, the gossiper is taking a risk to voice her disapproval about Joe with the listener, forming a connection between the gossiper and the listener.